Google's AI Overviews Are Crippling Website Traffic

9/22/2025
Google just changed the game—and most websites are losing. New research reveals that AI Overviews are slashing click-through rates by nearly 50%, dropping from 15% to just 8%. Only 1% of users actually click through from AI summaries. This isn't just a traffic dip—it's a fundamental shift that's redirecting value away from publishers toward platforms. Ready to adapt your content strategy for an AI-first search world?